Project Overview
In a world where many individuals grapple with confidence issues affecting their daily lives, HopStair aims to address this ubiquitous challenge by providing a convenient and accessible online platform.Focused on providing daily nudges and professional support, HopStair aims to overcome barriers like high costs and scheduling conflicts associated with traditional coaching. Recognizing the need for flexibility, the platform emphasizes online accessibility, capitalizing on the growing trend towards digital solutions.
Problem Statement
Despite a surge in online self-help options, maintaining commitment to confidence-building remains a challenge. HopStair identifies the crucial need for gamification to keep users engaged and motivated throughout their journey. By blending convenience with a gamified approach, HopStair is poised to transform how individuals cultivate confidence in a world where time and expense constraints often impede personal development.
My Role
In collaboration with 4 UX/UI designers, I played a pivotal role in the HopStair project. Conducting user interviews, competitive analysis, and affinity mapping, I crafted wireframes and developed a high-fidelity prototype. Additionally, I facilitated client meetings, contributed to project planning, and ensured sound decision-making. This comprehensive approach reflects my commitment to delivering a user-centric and aesthetically refined solution for HopStair.
Solution
screener Survey: 50
Interviews: 8
Design Studio: 2 rounds
Design Iterations : 3 rounds
Usability Testing: 24
The design sprint for Hopstair's MVP employed the Double Diamond method to stay focused and organized. The team conducted user research conducting 50 screener Surveys and 8 sets of interview as well as the competitive analysis to gather information on the role of confidence in people's lives and used the Octalysis Framework in coaching and learning applications. During the "define" stage, the problem statement was narrowed down, and the development process was informed by research findings and insights to create gamification features, visual design, and information architecture. we conducted 3 rounds of design iteration as well as 3 sets of usability tests with 24 users to reach the best solution for this project.
Tools
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Result
Our client expressed immense satisfaction with the project's results. Usability tests revealed a substantial increase in user engagement rates and an impressive boost in the overall conversion rate. This positive outcome underscores the project's success in meeting client expectations and user preferences.