Project Overview
In the bustling landscape of travel booking platforms, a critical need arises to address two key challenges. Travel enthusiasts often struggle to find authentic and personalized travel experiences, while content creators find it challenging to monetize their influence effectively. This case study delves into the transformation of a travel booking app designed to solve these issues.
Problem Statement
In the crowded space of travel booking platforms, users often struggle to find authentic and personalized travel experiences, while content creators find it challenging to monetize their influence effectively. There is a lack of a unified platform that seamlessly integrates genuine content creation with travel booking, allowing users to make informed decisions and content creators to earn revenue through affiliate bookings.
My Role
In leading the Traviz project, my responsibilities spanned auditing the current user experience, conducting market analysis, defining success metrics, pinpointing improvement areas, and executing the design strategy. This holistic approach aimed to enhance Traviz's overall user experience and ensure alignment with market expectations, contributing to the project's success.
Solution
screener Survey: 20
Interviews: 10
Design Studio: 2 rounds
Design Iterations : 3 rounds
Usability Testing: 10
The solution for this project at Traviz was meticulously crafted through a structured and iterative design process. Adhering to the Double Diamond method, I navigated through key stages, leveraging various methodologies to ensure a well-informed and user-centric outcome.This structured approach allowed us to methodically progress through the design process, from understanding user needs to refining and testing potential solutions. The utilization of various research methods, design iteration rounds, and extensive usability testing ensured that our final solution for Traviz not only addressed the complexities of the travel industry but also resonated positively with our user base. The iterative nature of our design process, coupled with user feedback, facilitated the creation of a robust and user-friendly solution for Traviz's unique challenges.
Tools
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Result
These results affirm the success of our design interventions, not only in meeting client expectations but also in resonating positively with the end users. The project's ability to translate design improvements into concrete, measurable outcomes highlights its efficacy in enhancing both user engagement and conversion rates for Traviz.